Goodbye HomeGain, Hello BoomTown Part II
October 2, 2009
In my last post, I shared that the end destination of your online marketing campaign is just as important as the beginning source. I found that too many Realtors focused disproportionately on the quality of traffic and not even bat an eye in consideration of how outdated and realtor-centric their websites were. This was the main frustration of consulting real estate brokers and agents during my tenure at HomeGain, as most of my clients simply did not invest in the right technology necessary to execute a successful campaign.
However, when my colleague introduced me to the BoomTownROI platform, I felt that same jolt of excitement one experiences when stumbling upon a new technology that could actually make life easier…you know that feeling all too well – a reserved excitement; not wanting to fully invest yourself emotionally, just in case the technology fails to deliver and you end up with the bitter taste of failed expectations. So I began to investigate and scrutinize this BoomTown solution under the careful eye of consumer-centric bias, and what I found next was simply satisfying…to be continued
I learned everything I know about real estate online lead generation and management during my tenure at HomeGain.com. I’ve had the privilege to build some amazing relationships with business partners and Realtors in our common goal to master real estate lead generation. One of those companies was BoomTownROI. It was a fateful conversation when my colleague introduced me to BoomTownROI as he was boasting about this so called end to end real estate lead generation and management company that had helped his current client double their conversion rates on Buyerlink traffic. I was struggling to find a third party solution that could help my brokers and agents convert the traffic we were sending them at a higher rate than the measly industry average of 3-5% visit to lead conversion ratio. I knew that our buyer traffic generated from Buyerlink was as good as any other traffic source out there, but I quickly realized that the source of traffic cannot in and of itself produce a successful online marketing campaign. The end destination for that prospective home buyer (the realtor’s landing page on his website in this case) is just as tantamount…(to be continued)
In the modern day workplace where long, grueling hours are the norm, it’s important to remind the forces that their humanity is valued; to give the soldier battling on the front lines a repreieve to remind them that they are more than just online marketing machines. What better way to encourage morale than to take the entire company to enjoy America’s favorite pastime!
It worked too. For a few serene innings I forgot that I had quotas waiting for me back at the office. I left all the emails, phone calls, and reports behind me at the stadium entrance. I was just an A’s fan at that moment enjoying the strike outs, double plays, line drives, until all of this came to a crashing halt in a very “jumbo way”! To my utter horror, I found my best friend who happens to be a co-worker of mine at HomeGain selling himself out on the jumbo-tron, parading our company’s one liner “we connect consumers with real estate professionals!” during an inning switch over… So much for my mental escape.
