Y.I.M.S Blog

In the current uber connected online climate, where just about anyone with a keyboard and internet connection can be a source of information (a la Wikipedia), celebrities are not the only ones who need to be concerned about “Reputation Management.” Any viable business needs to be aware of their reputation in top search engines like Google and Yahoo.

There’s nothing more painful than the experience of performing a google search for your own company’s name, or one of its flagship products, only to find that the highest organic results are blog rants from a furious consumer who thinks you are the worst thing since Kevin Costner’s Waterworld. Unfortunately, there is no way to “unapprove” those comments no matter how incredulous or unreasonable they may be. As you will discover, I speak from personal experience…

I was performing a google search for my own beloved company’s program, Buyerlink when, to my unpleasant surprise, the second organic result was a blog post written by an agent on Active Rain entitled, “HomeGain Buyerlink –You’re fired”.  My stomach turned into a knot and I felt like one of those poor contestants on the The Apprentice, who just heard those fateful words from Donald Trump.

In a mad fury of research I managed to find some techniques that would hopefully deal with this rogue review of HomeGain’s Buyerlink program. I found some amazingly practical and easy ways to help with HomeGain’s Reputation management, such as creating multiple profiles on social media outlets and piggy backing off of their SEO value to bury negative comments. However, every single source of information unanimously agreed on the value of providing rich new content via blogs for the google bots to gobble up. So I’ll be starting a series of posts in an attempt to kill two birds with one stone. Hopefully I’ll be able to aide in HomeGain’s Reputation management with more informative posts on Buyerlink in addition to sensibly addressing and refuting this agent’s conclusion about HomeGain’s Buyerlink product. Stay tuned!