Online Reputation Management – Project HomeGain Buyerlink
Little progress report on my online reputation management efforts; this is the original intent of this blog series after all.
With just two blog posts I’ve managed to get on the first page of google for the search term “HomeGain Buyerlink” in the respectable 4th and 5th organic spot. My articles are still below the negative tirade that birthed this project, so I still got some writing to do!
In my last post, I ended with a reference to one of our most successful real estate brokers, Mitch Ribak of Tropical Realtyof Suntree in Melbourne, FL who is on track to sell more than 350 homes this year from his online lead generation efforts. He has been using HomeGain’s Buyerlink exclusively for the past 2 years, saving him time and money from managing his own pay per click campaign with Google Adwords and Yahoo PPC. Admittedly, his results are exemplary and much like the poster child who lost 60 lbs in 60 days on a weight loss supplement commercial, let’s delve a bit deeper into the nature of pay per click marketing and why Buyerlink is a cost and time effective solution.
Buyerlink addresses the age old tension of running a business with limited 
resources. In an ideal world, every realtor would hold a degree in marketing and computer science, and an MBA from Harvard business to top it off. These super agents could conceptualize, code, and design a search engine optimized website with the latest and greatest functionality integrated and could execute a return on investment positive google adwords campaign focused on a super targeted and lucrative basket of keywords. And more impressively, they would be able to whisk these serious all cash buyers around on a buyers tour and write offers the same day. Well, unfortunately we live but one life and everyone is subjected to the limitations of a 24 hour day.
So where do you want to focus the limited time you have? Sitting behind a computer screen with your face buried in a google adwords for dummies book trying to figure out what “quality score” and “negative keywords” mean or interacting and servicing home buyers and sellers in the real world?
I’m not questioning the aptitude and technical capacity of realtors. I’m sure that anyone who really wanted to learn how to run a successful pay per click strategy for his business could eventually achieve a moderate level of success with the plethora of do it yourself guides out there. But what I am questioning is the practicality and economics of such an endeavor. Can you afford to spend the hours a day conducting A/B tests of different combinations of ad copies and keywords? Can you afford the trial and error period of learning the nuances of google adwords? Lastly, can you compete against the traffic aggregators that utitlize proprietary pay per click management software that automatically analyzes data and shifts dollars according?
If you don’t, then utilizing HomeGain’s Buyerlink is a no-brainer decision. Consider these facts once again and determine if HomeGain is someone you want to partner with or compete against: Homegain manages a mulit-million dollar search engine marketing budget encompassing millions of keywords. HomeGain also has millions of indexed pages on the search engines, thousands of high quality and reputable inbound links, and industry experts dedicated to search engine optimization strategies to rank organically for the most prominent real estate keywords. More impressive than that is the 200+ affiliate partnerships that HomeGain has built over the 10 years it has been in operation to drive more traffic to its site. You combine just those three fundamental elements and you’ve got a company that can get you the kind of traffic you want to your individual website.
With HomeGain’s Buyerlink you can say goodbye to the days of managing keywords, start bid prices, ad copies, etc. All of that is done by HomeGain and the only thing you get is a visitor that wants to search for homes in your specific farming area.
I will be starting a new series entitled google adwords vs. homegain buyerlink where I will highlight the key differences to consider when it comes to these two formidable pay per click options. Stay tuned!
