Y.I.M.S Blog

I learned everything I know about real estate online lead generation and management during my tenure at HomeGain.com. I’ve had the privilege to build some amazing relationships with business partners and Realtors in our common goal to master real estate lead generation. One of those companies was BoomTownROI. It was a fateful conversation when my colleague introduced me to BoomTownROI as he was boasting about this so called end to end real estate lead generation and management company that had helped his current client double their conversion rates on Buyerlink traffic. I was struggling to find a third party solution that could help my brokers and agents convert the traffic we were sending them at a higher rate than the measly industry average of 3-5% visit to lead conversion ratio. I knew that our buyer traffic generated from Buyerlink was as good as any other traffic source out there, but I quickly realized that the source of traffic cannot in and of itself produce a successful online marketing campaign. The end destination for that prospective home buyer (the realtor’s landing page on his website in this case) is just as tantamount…(to be continued)