Goodbye HomeGain, Hello BoomTown Part II
October 2, 2009
In my last post, I shared that the end destination of your online marketing campaign is just as important as the beginning source. I found that too many Realtors focused disproportionately on the quality of traffic and not even bat an eye in consideration of how outdated and realtor-centric their websites were. This was the main frustration of consulting real estate brokers and agents during my tenure at HomeGain, as most of my clients simply did not invest in the right technology necessary to execute a successful campaign.
However, when my colleague introduced me to the BoomTownROI platform, I felt that same jolt of excitement one experiences when stumbling upon a new technology that could actually make life easier…you know that feeling all too well – a reserved excitement; not wanting to fully invest yourself emotionally, just in case the technology fails to deliver and you end up with the bitter taste of failed expectations. So I began to investigate and scrutinize this BoomTown solution under the careful eye of consumer-centric bias, and what I found next was simply satisfying…to be continued
